DIGITALNAUTS AWARDED INNOVATE UK FUNDING FOR HOLOHUB PLATFORM
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Martina Porru
- đź“… 25th April 2019
THE ANNOUNCEMENT.
We are very pleased to announce we have been granted funding for our immersive platform Holohub by Innovate UK, the most important governamental public body for innovation and research in the UK.Â
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WHO IS INNOVATE UK?
A mentioned on their website, Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the UK government. For more information, visit the UK Research and Innovation website. With a strong business focus, they drive growth by working with companies to de-risk, enable and support innovation.
They connect businesses to the partners, customers and investors that can help them turn ideas into commercially successful products and services and business growth. They fund business and research collaborations to accelerate innovation and drive business investment into research and development. Their support is available to businesses across all economic sectors, value chains and UK regions.
As you can expect, we are extremely honoured to have been awarded a funding grant from them to further develop our platform HoloHub™.Â
WHAT IS HOLOHUB?
There are many barriers when it comes to adopting XR. Most current solutions are falling short as they are behind what we call Walled Gardens.  A Walled Garden is a closed ecosystem in which all actions are controlled by the ecosystem operator. This imposes limitations and restrictions, locking enterprise content within their platforms.Â
Democratising the access to XR would mean that adopting immersive technology at scale will no longer be a challenge.Â
We created HoloHub to help businesses and creatives escape the Walled Gardens, by giving them the tools to distribute their XR content in a truly open manner, their content will never be enclosed in a provider’s platform.
However, HoloHub also offers flexible integrations, no technology lock-in and, in the future, analytics to track and monitor performance on the platform. This is especially crucial for businesses adopting XR at scale, to ensure productivity and cost-efficiency in whatever XR experience or training they are deploying.Â
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